Allen Laseter

PROJECT NAME

MTV: AloneTogether


ROLE

Direction

Illustration

Animation

I had the pleasure of working with MTV to make this spot for the AloneTogether campaign. The idea was to make something calming and instructive for a wide audience who was being asked to stay at home, using the 3 pillars of the AloneTogether campaign: Stay Calm, Stay Active, and Stay Connected. Going off of this open brief, I came up with the idea of a girl using music to weave all three of these pillars together. The project had a lightning fast turnaround which was challenging, but it made for an interesting final result.